Scraping LinkedIn is hugely beneficial for any number of reasons. Unfortunately, scraping Linkedin can be difficult if you have no experience with web scraping so we’ll be sharing some non-technical and technical methods to scraping LinkedIn.
Why scrape LinkedIn?
Off the top of my head, I can think of a few great reasons: cold outreach, list enrichment, recruiting, or even fundraising.
The major point here is that if you have someone’s contact info, they’re now just an email away.
Cold outreach, where you contact potential prospects with no previous relationship, requires contact info like emails and phone numbers. Learning how to pull data from LinkedIn can make this process that much easier.
Many sales teams might use this data to send cold emails or even cold calls. A well designed sales team may even use information like company size and industry to prioritize their target customers.
If you’re running cold outreach, learning to make the most of LinkedIn’s data will be hugely beneficial to your team and your bottom line.
Another great reason to scrape LinkedIn is to enrich the data that you already have. This is known as data enrichment and it’s core to many B2B company’s qualification process.
Maybe someone signed up on your website but you don’t know anything more than the company name. With a simple pull from LinkedIn, you can update website leads to include rich information about your leads.
Linkedin includes employee headcount, location, industry, and more and your team can use these markers to prioritize different leads. For example, if a website lead has 500 employees, you may want to route this lead to your best sales team member. Similarly, if a lead has 2 employees, it’s probably best to route this lead to a new trainee or less experienced team member.
Best Tools for Scraping Linkedin
Scraping LinkedIn can be as simple or as complex as you'd like. We've gone ahead and split this into two categories, technical and non-technical, so you can choose the tool that fits your background best.
Best Technical Tool for Scraping LinkedIn: Apify
Apify is a technical tool for web scraping and although it is more complex, it is designed to save engineers time by simplifying the web scraping process.
If you’re well versed in code, it can be hugely beneficial. Apify also allows you to add rotating proxies so you never get blocked which is a huge concern if you’re running large scale web scraping with a tool like Apify.
How Apify Works
#1) Sign Up for Apify here.
#2) Purchase the LinkedIn Profile Scraper
Apify has a series of scraping techniques and depending on which one you'd like to use, you may have to purchase it. In this case, the LinkedIn People Finder is required.
#3) Input Your Search & Click Run
This is what your query will look like:
#4) Get your results!
And that is! Apify will return your data in the below format.
Best Non-Technical Tool for Scraping LinkedIn: LeadLoft
LeadLoft offers a LinkedIn Prospector that allows you to scrape a contact and company with the click of a button.
When you click save, LeadLoft will automatically pull information and return the below information:
- First & Last Name
- Phone Number
- Job Title
- Company Name
- Employee Headcount
- Company Location
The greatest part is that LeadLoft combines its own data with the data pulled to provide richer information. For example, if the contact information is not listed on LinkedIn, LeadLoft will still be able to discover it in the background using its own methods of data enrichment.
This also includes email and phone verification, saving you from having to use another software to verify the data quality.
How LeadLoft Works
#2) Install the LinkedIn Prospector Here
Make sure that you are using Google Chrome as your browser and install the LeadLoft Chrome Extension.
#3) Navigate to LinkedIn & Search for Someone & Click "Save"
#4) And boom! You now have all the data you need.
Scraping LinkedIn can be as simple or as complex as you’d like. If you’re a software developer, checkout Apify, otherwise I highly recommend using LeadLoft. It will save you thousands of hours. You can even take discovered contact information and enroll it into Playbooks to automate outreach.
If you’re looking to dive deeper and to learn more about scraping LinkedIn, here are two articles I recommend checking out: