5 Best Email Verification Tools (Cold Email & Sales Leads)

Have you ever carefully crafted a personalized email for a lead, only for the email to bounce? It’s a terrible feeling but it can be avoided by verifying the email address before you click send.

To ensure every email you send is verified, we’ll be sharing the most popular email verification tools in the market.

Let’s dive in!

1. NeverBounce

Bulk email verification - you need it, NeverBounce has it. NeverBounce is one of the most reliable and trustworthy email verification tools on the market. It’s really easy to get started too, just drop a file in and go. It tends to be pretty particular about the format of the data you provide, but it works seamlessly as long as you meet the requirements.

Price

Up to 10,000 emails @ $0.008/ea ($80)
Up to 100,000 emails @ $0.005/ea
Up to 250,000 emails @ $0.004/ea
Up to 1,000,000 emails @ $0.003/ea ($3000)

Pros

Integrations for easy data transfer
Easy to use

Cons

UI is outdated
Requires data to be very clean, or the output won’t be
Customer support limited to live chat and automated phone line

2. LeadLoft

LeadLoft is a bit different from the other tools on this list. Although it's great for verifying emails, it's not its only purpose. As an outbound sales CRM, LeadLoft can find emails, verify emails, and automatically enroll these leads into cold email campaigns. The best part is that LeadLoft saved you from exporting, verifying, and re-importing your data. Simply build your list and you're off to the races.

Price

Starts at $100/month with 2 seats included

Pros

Chrome extension that pulls and immediately verifies contact info on LinkedIn
Database with tens of thousands of verified investor contacts at your fingertips
Includes a simple CRM and live onboarding with our expert customer success team

Cons

Cannot be used for bulk email verification
Higher upfront cost due to the software suite being packaged

3. Hunter

Hunter may be the most well known email verification tool on this list because it’s been around for so long. As a basic email verification or automated emailing tool, it does the job. But at a price premium compared to competitors, it can leave you desiring a little more functionality.

Price

Starts free for 50 verifications per month
Up to $399/month for 60,000 verifications

Pros

Free tier
Can find contact info
Supports basic cold email campaigns

Cons

No mail tracking software like some on this list
Customer support limited to live chat and email

4. ZeroBounce

ZeroBounce can be used to bulk verify email addresses and test the deliverability of emails before you send them. The service is easy to use, accurate, and better priced than most bulk verification tools. ZeroBounce’s website also has tons of resources on their website aimed at educating users about the software and email marketing.

Price

Starts free for 100 verifications per month
Up to 1,000,000 emails @ $0.00191/ea ($1910)

Pros

Pay-As-You-Go option
Realtime blacklist monitoring
Inbox Placement Test to optimize email deliverability

Cons

Customer support limited to live chat and email
Verification time can feel a little sluggish occasionally

5. Proofy

Proofy is a newcomer to this list and has by far the best high-volume rates. As a newcomer though, the accuracy of their verification just isn’t as good as the more established players. Proofy’s team seems to be hard at work with their accuracy improving rapidly and more features, like an email finder, “coming soon.” At this rate, they will rise through the ranks of this list in no time.

Price

Starts free for 100 verifications per month
1,000,000 emails @ $0.000699/ea ($699)

Pros

Integrated email finder
Best high-volume rates on this list
Integrate Proofy’s email verification API into your website to easily discard invalid leads

Cons

No integrated email marketing tools like some on this list
Accuracy of verification is okay relative to the cost per lead

Wrapping Up

When it comes to sending cold emails, it’s important to clean your lists before clicking send. It not only protects your domain but also improves performance. So next time you are building a list of prospects to cold email, be sure to verify every email address before clicking send.