This tutorial covers how to set up LeadLoft for startup fundraising.
In this tutorial we’ll be covering how to set up LeadLoft for startup fundraising.
This is a one time setup. You’ll be ready to begin investor outreach as soon as we’ve completed this tutorial.
How long should this take?
You should be up and running in the next 30 minutes.
What will we be covering?
Let’s dive in!
It’s important to bookmark this page so whenever you have any questions, you can quickly refer back to it. This will not only make your life easier but it will also accelerate how quickly you learn this set up.
You can edit them here.
You can edit them here.
For this setup, we recommend the below Lead Stages.
For this setup, we recommend not using deal stages. You're likely a busy founders so we believe it's best to keep things as simple as possible.
Importing investors is extremely important. It usually is a list of your most valuable connections. So we made a video specifically for it. Watch it below.
Next, we’ll be covering how to automate outreach. In this set up, we recommend having 2 Playbooks built out to start. If you need help writing the copy, we recommend downloading our templates here.
You can create and edit your Playbooks here.
Use: Used to engage website form submissions and other lead form submissions from digital ads and popups.
Use: Used to add companies who need to be followed up with.
Use: Used to keep investors updated.
Building your team’s sales workflow within LeadLoft is super easy. You simply outline the stages at which you want to engage leads and simply follow the steps.
This is the workflow we recommend:
Overview: This step shows you all of your leads who are marked “New”. This is any investor who has not been contacted.
Overview: This step shows you all of the investors you are actively "Engaging".
Overview: This step shows you all of the investor leads that you need to follow up with. In most cases, this is any investor who expressed interest or has been sent a pitch deck but you have not yet booked a meeting with them.
Overview: This step is your most important. It shows you all of your most interested investor leads that you need to follow up with. In most cases, this is any investor who you've met with and is moving the conversation forwards.
Overview: Whenever an investor says to keep them updated, I recommend updating the lead stage to “Keep Updated”. Whenever you have new revenue, product, or fundraising updates, you can blast this list of investors with your new update or use them to follow on once you've received your first term sheet.
Overview: This shows you all leads where 1 or more investments have been made into your company.
More coming on this soon!
This is our recommended fundraising process. If you want to run a tight fundraising process, this is as close as you can get.
We understand that this can be daunting if you’ve never run sales but jump in and give it a go. Within a week, we guarantee you’ll be an expert and better yet, you’ll know how to run an effective sales process when it’s time to scale revenue. If you’d like our help setting this process up, simply sign up for LeadLoft here, and our team will be in touch within 24 hours to help you out.