Need a Google CRM? Here’s Are The 3 Best CRMs for Gmail & Google Workspace

If you’re searching for a CRM Software (What’s a CRM?) and love google products, you’re likely looking for a Google CRM or at least a CRM that works well for Google. Below we’ll be covering the best CRMs for Gmail and Google Workspace. 

Let’s dive in!

Does Google offer a CRM?

Google does not offer their own CRM software, although there are many CRMs that integrate with Gmail and Google Workspace (Formerly Gsuite). 

It’s not completely clear why Google does not offer their own CRM solution but many have alluded to the fact that there are already great options in the market. It’s fair to assume that with so many products, Google doesn’t feel like this should be a focus for them. 

What Features to Look For in a CRM for Gmail

So when you’re looking for a CRM that integrates seamlessly into Google, there are 3 main features to look for, we’ll be covering them below. 

Feature #1) Email Sync

CRMs that offer email sync allow your team to sync email activity to the CRMs communication history. This allows you to share conversations between team members which can reduce confusion and makes any handoffs between lead owners seamless. 

Email sync also allows you to filter leads by the last communication date. This can be useful for identifying which leads have not been recently contacted and should be followed up with. 

Feature #2) Email Automation

Contacting potential customers, making a task to follow up in the future, and repeating this process 10x over is exhausting. When selecting the best CRM for Gmail, make sure that they offer powerful email automation features. 

Email automation is powerful in its own right but when paired with email sync, it’s wildly powerful. An example might be creating a list of leads who have not been contacted in 90 days and adding them to a Playbook so email automation manages all of the follow ups for you. 

Feature #3) Calendar Sync

The last feature that you’ll want for a seamless Gmail CRM experience is Calendar Sync. This syncs all calendar events with your CRM and adds them to your activity feed with each lead.

Similar to email sync, calendar sync allows you to filter by last meeting, which again, allows you to view leads that you haven’t met with or haven’t met with recently. This can also be used to build a list of leads that should be re-engaged.

3 Best CRMs for Gmail & Google Workspace

#1) LeadLoft CRM

LeadLoft was designed to support all different types of emails, including Gmail. In fact, the LeadLoft team uses Google Workspace themselves. 

Instead of trying to be the “Google CRM”, LeadLoft focused on empowering Google users with more powerful tools. This is done by offering Gmail email automation, Google Calendar sync, and even communication and activity tracking. This allows gmail users to have an even stronger set of features that they can utilize alongside their already amazing Google tool set. 

Pricing: $100 /user/month

Website: https://www.leadloft.com/

Features:

• Gmail Sync
• Email Automation
• Calendar Sync
• Communication Filtering
• Calendar Event Tracking

Limitations:

• Doesn’t work inside of Gmail

#2) Streak CRM

Streak is a simple CRM. It operates as a Chrome Extension that overlays Gmail. This can cause it to be a bit slower but overall streak is a great option if you’re looking for a CRM specifically for Gmail. Since it integrates directly with Gmail, it can save you from tab hopping between different sites. Some power users will find that Streak lacks useful features and will opt for a more powerful solution like the other options mentioned in this article. 

Pricing: $49 /user/month

Website: https://www.streak.com/

Features:

• Gmail Sync
• Email Automation
• Works in the Gmail Inbox

Limitations:

• No Calendar Sync
• Limited Lead Filtering

#3) Copper CRM

Copper CRM was designed with the sole goal of being a CRM for Gmail. Unlike Streak, Copper operates with its own dashboard that uses the Google Material UI. This UI gives it a very google feel, however, it does not make the software any easier to use. Copper is a powerful enterprise solution and is not recommended for smaller or even medium sized companies. However, if you’re looking to migrate hundreds of users from Salesforce, Copper can be a good option. 

Pricing: $69 /user/month

Website: https://www.copper.com/

Features:

• Gmail Sync
• Email Automation
• Calendar Sync
• Uses Google UI

Limitations:

• Very Complex
• Requires a CRM Manager

Wrapping Up

The fact that Google hasn’t released their own CRM, doesn’t mean there aren’t great options for Gmail specific CRMs. In fact, many of the options out there are the reason why Google has opted not to release their own CRM. 

If you’re looking for a great CRM solution, we recommend going with one of the options above and if you’d like help getting started, feel free to reach out to our team here. We love helping where we can.