600 Spam Trigger Words and Phrases to Avoid in 2020

600 Spam Trigger Words and Phrases to Avoid in 2020

Practically everyone in business has gone through the process of writing an engaging email, curating an ideal customer list, and using cold emails to contact that list only to find out their emails have landed in the spam folder.

Sending emails that avoid the spam folder and get delivered straight to the primary inbox has continued to get more difficult. This is why avoiding spam trigger words and phrases is so important in 2020.

So what’s a spam trigger word or phrase?

Spam trigger words and phrases are a word or combination of words that Gmail, Outlook, and other email service providers (ESPs) have flagged as a spam indicator based on millions of emails and spam reports. Flagged words and phrases tell ESPs an email is possibly spam, resulting in an increased likelihood that an email will end up in the spam folder.

Since landing in the primary inbox is so important, we took the time to research spam trigger words from a variety of reliable publications and combined them to offer the most up to date list of spam trigger words on the internet today.

The spam trigger words have been removed. Is that it for avoiding the spam folder?

Unfortunately, landing in the primary inbox takes a variety of data points into consideration beyond the below spam trigger words.

What to consider to stay out of the spam folder

Ensure your email is clean and doesn’t contain a lot of HTML. Using a lot of HTML may indicated to email service providers that your email is a newsletter or promotional email.
Reduce spam reports by ensuring email copy is personalized.
Don't hide the unsubscribe link. If someone wants to opt out, make it as easy as possible for them to opt out.
Avoid hard bounces by only sending to verified emails.
Avoid using dynamic and shared IP addresses. Most newsletter software will allow you to purchase a private IP. If you're cold emailing, using your main emails IMAP and SMTP servers will avoid this.

If your team spends the time to send thoughtful personalized emails, warm up leads, and ensure the audience they’re engaging is interested in your service, staying out of the spam folder will never be a problem for you.

However, it’s not uncommon to speak with a company looking for a shortcut. Trying to send millions of emails to lists of random people IS SPAM and will, not surprisingly, land you in the spam folder.

So the sooner you can get your team behind thoughtful outreach, the sooner you will begin to see the benefits and revenue cold email marketing can generate.

600 Spam Trigger Words and Phrases to Avoid:

#

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A

B

Bargain
Be amazed
Be amazed/your own boss
Be surprised
Be your own boss
Become a member
Before it's too late
Being a member
Believe me
Beneficiary
Best bargain
Best deal
Best offer
Best price
Beverage
Big bucks
Bill 1618
Billing
Billing address
Billion
Billion dollars
Billionaire
Bonus
Boss
Brand new pager
Bulk email
Buy
Buy direct
Buy now
Buying judgments

C

D

Deal
Dear [email/friend/somebody]
Dear friend
Dear friend/somebody
Debt
Diagnostics
Dig up dirt on friends
Direct email
Direct marketing
Discount
Do it now
Do it today
Don't delete/hesitate
Don’t delete
Don’t hesitate
Dormant
Double your
Double your cash
Double your income
Double your income/cash
Double your wealth
Drastically reduced

E

Earn
Earn $
Earn extra cash
Earn from home
Earn money
Earn monthly
Earn per month
Earn per week
Easy terms
Eliminate bad credit
Eliminate debt
Email extractor
Email harvest
Email marketing
Exclusive deal
Expect to earn
Expire
Explode your business
Extra
Extra cash
Extra income
Extract email

F

G

Get
Get it now
Get it now/started/paid
Get Money
Get out of debt
Get paid
Get started now
Gift certificate
Give it away
Giveaway
Giving away
Great
Great deal
Great offer
Guarantee
Guaranteed
Guaranteed deposit
Guaranteed income
Guaranteed payment

H

Have you been turned down?
Hello
Here
Hidden
Hidden assets
Hidden charges
Hidden fees
High score
Home
Home based
Home based business
Home employment
Huge discount
Human growth hormone
Hurry up

I

If only it were that easy
Important information regarding
Important notification
In accordance with laws
Income
Income from home
Increase sales
Increase sales/traffic
Increase traffic
Increase your chances
Increase your sales
Incredible deal
Info you requested
Information you requested
Instant
Instant earnings
Instant income
Insurance
Internet market
Internet marketing
Investment
Investment decision
It’s effective

J

Join millions
Join millions of Americans
Junk

L

M

N

O

Obligation
Offer
Offer expires
Offshore
Once in a lifetime
Once in lifetime
One hundred percent free
One hundred percent guaranteed
One time
One time mailing
Online biz opportunity
Online degree
Online income
Online job
Online marketing
Online pharmacy
Only
Only $
Open
Opportunity
Opt in
Order
Order now
Order shipped by
Order status
Order today
Outstanding values

P

Passwords
Pennies a day
Per day
Per month
Per week
Performance
Phone
Please
Please read
Potential earnings
Pre-approved
Presently
Price
Price protection
Print form signature
Print out and fax
Priority mail
Prize
Problem
Produced and sent out
Profits
Promise
Promise you
Purchase
Pure profit
Pure Profits

Q

Quote

R

Rates
Real thing
Refinance
Refinance home
Refund
Removal
Removal instructions
Remove
Removes wrinkles
Request
Request now
Request today
Requires initial investment
Reserves the right
Reverses
Reverses aging
Risk free
Risk-free
Rolex
Round the world

S

T

Take action
Take action now
Talks about hidden charges
Talks about prizes
Teen
Tells you it’s an ad
Terms
Terms and conditions
The best rates
The following form
They keep your money -- no refund!
They keep your money — no refund!
They’re just giving it away
This isn’t a scam
This isn’t junk
This isn’t spam
This won’t last
Thousands
Time limited
Traffic
Trial

U

Undisclosed
Undisclosed recipient
University diplomas
Unlimited
Unsecured credit
Unsecured debt
Unsolicited
Unsubscribe
Urgent
US dollars

V

Vacation
Vacation offers
Valium
Viagra
Vicodin
VIP
Visit our website

W

Wants credit card
Warranty
Warranty expired
We hate spam
We honor all
Web traffic
Website visitors
Weekend getaway
Weight
Weight loss
What are you waiting for?
What's keeping you?
What’s keeping you?
While available
While in stock
While supplies last
While you sleep
Who really wins?
Why pay more?
Wife
Will not believe your eyes
Win
Winner
Winning
Won
Work from home

X

Xanax

Y

You are a winner
You are a winner!
You have been chosen
You have been selected
Your chance
Your income
Your status

Z

Zero chance
Zero percent
Zero risk

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Founder & CEO

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