Which CRMs Do Sales Team’s Actually Prefer? 

Which CRMs Do Sales Team’s Actually Prefer? 

When it comes to sales, many of the most popular CRMs are not the most loved. Salesforce for example, isn’t particularly well known for being loved by the sales people who use it.  

So this had me wondering, which CRM do sales team’s actually love? Well that’s exactly what I’ll be covering in this article. 

Let’s dive in!

How will we break it down? 

Some sales CRMs sacrifice certain features in exchange for simplicity so I think it makes the most sense to break down the most loved CRMs by their individual advantages. Because at the end of the day, there’s really no one size fits all.

When it comes to sales software, sales people love the below features:

  • Sales Automation
  • Simplicity
  • Great UI
  • Customization
  • Reporting

And these are the features I’ll be using to review and rank each software. 

#1) LeadLoft

Price: Starts at $5 for 2 users


Best For: Driving New Business

While this may be a humble brag, I can’t imagine using anything other than LeadLoft at this point. It’s made our life so much easier and has streamlined so much of our sales process. When we made the migration from another CRM, I was able to delete more than 30 different Zapier automations that we previously relied on for automations. 

If you’re a manager who relies on in-depth reporting dashboards, then LeadLoft is likely not for you. On the other hand, if you are a sales person or a manager who is looking to streamline sales and accelerate lead generation, you are going to LOVE LeadLoft. It was built for revenue generation so it excels in uncovering potential customers and driving new business.


  • Powerful Multichannel Sales Automation
  • Extremely Simple
  • Modern UI


  • Not Very Customizable
  • Reporting is Limited

#2) PipeDrive

Price: $60/user for necessary features


Best For: Low Volume Sales Funnels

Pipedrive is well known for its simple pipeline feature. This makes it easy to visualize and track customers as they move through your sales pipeline. Although PipeDrive lacks tons of features when it comes to sales automation, it makes up for it with the simplicity of the software. 

If you have no expectation of working with a large volume of customers, Pipedrive can be a great choice for your team. However, as you grow, don’t be surprised if you outgrow Pipedrive because it’s not designed to handle hundreds of customers at once. 


  • Very Simple
  • Modern UI
  • In Depth Reporting


  • Lacks Sales Automation
  • Not Very Customizable
  • Doesn’t Scale Well

#3) HubSpot

Price: Starts at $450 for 5 Sales People


Best For: Management & Reporting

HubSpot is really not loved by sales people. You’ll rarely hear an AE or SDR raving about how amazing HubSpot is. The praise HubSpot gets is usually from managers who love the feature rich reporting. You can literally spend years building customizable reports if that’s what you want. 

So don’t expect simplicity or a shallow learning curve from HubSpot and be aware of what you’re sacrificing for their, admittedly, impressive and in-depth reporting dashboards. 


  • Very Customizable
  • In Depth Reporting Features


  • Complex UI
  • Limited Sales Automation
  • Gets Expensive Quickly

Wrapping Up

When it comes down to picking a CRM, making sure your team loves and will actually use the software is paramount. It may be the single most important factor when making your decision. 

So, talk with your team, weigh the pros and cons, and pick the software that helps you to achieve your goals the fastest. 

There’s really no wrong choice, each team has their own needs but do your research so you can make an educated choice on the software you will use to scale your sales team.

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