How to Steal Your Competitors' Customers (Step-by-Step Tutorial)

If you want a clean, repeatable way to win customers from your competitors, this is it. You’ll use LinkedIn Sales Navigator to find the right people, and LeadLoft to capture and engage them using built-in tools like an email finder, LinkedIn automation, and email automation.

Let’s walk through it step by step.

1) Connect with Your Competitor’s Customer-Facing Team

Start by identifying onboarding specialists, customer success managers, and account managers at your competitor’s company inside LinkedIn Sales Navigator.

Then send them connection requests.

This step is critical. You’re not doing this to pitch them: you’re doing it to unlock their network. Once you’re connected, you can see who they’re connected to, which often includes the customers they’ve onboarded or are actively working with.

Over time, as you connect with more of these people across multiple competitors, you’re quietly building a highly valuable map of your competitors’ customer base.

2) Use “Connections Of” to Surface Their Customers

Now go back into LinkedIn Sales Navigator and update your filters.

Instead of searching broadly, use the “connections of” filter and select all the onboarding specialists and account managers you connected with.

This flips your prospecting completely.

Now you’re not looking at random leads: you’re looking at people directly connected to your competitor’s customer-facing team. That’s a strong signal they’re customers (or very close to becoming one).

Make sure to exclude employees of the competitor so you’re only seeing external contacts.

3) Filter Down to Your Ideal Customer Profile

At this point, you’ve got a high-quality list, but you still want to refine it. Apply filters like job title, company size, industry, or seniority level so that you’re only seeing your ideal buyers. For example, you might narrow it down to VPs of Sales at mid-sized companies.

Now you’ve combined two powerful signals:

• They match your ICP
• They’re likely already using a competitor

That’s what makes these leads so valuable: they already understand the problem and are much easier to convert.

4) Save and Engage Them with LeadLoft

Now it’s time to turn this list into actual conversations using LeadLoft.

As you browse LinkedIn, simply click “Save” on anyone you want to reach out to.

From there, LeadLoft handles the heavy lifting:

• It functions as an email finder inside LeadLoft, pulling and verifying contact data in real time
• It enables LinkedIn automation through LeadLoft so you can scale connection requests and messaging
• It runs email automation using playbooks within LeadLoft to engage prospects across multiple channels
• If you select a playbook when saving a lead, they’ll automatically be enrolled in outreach across both email and LinkedIn, meaning you go from “identified” to “engaged” in a single click.

Behind the scenes, everything is tracked and managed for you, so you can focus on conversations instead of manual work.

Wrapping Up

This strategy works because it’s based on real signals, not guesses.

You’re leveraging your competitor’s own relationships to find the right people, filtering that list down to your ideal customers, and then using automation to engage them instantly.

Do this consistently, and you’ll spend less time chasing cold leads and more time closing customers who are already primed to switch.