Lusha Review (Complete Breakdown)

If you're in sales or marketing, chances are you've heard of Lusha. It's one of the more popular tools for B2B prospecting. But is it worth the price tag? And how does it compare to newer tools on the market?

Here’s a full breakdown to help you figure out if Lusha is a fit for your team.

What is Lusha?

Lusha is a B2B database and sales prospecting platform. It helps you find business contact information like emails and phone numbers for decision-makers at companies.

It’s mainly used by sales reps, recruiters, and marketers to build lead lists and reach out to prospects directly. Over time, Lusha has added outreach capabilities, making it more of a full-suite tool, though its roots are still firmly in data collection.

You can also use Lusha through a Chrome extension to prospect directly on LinkedIn, which makes it a flexible option for LinkedIn-heavy workflows.

What features does Lusha offer?

Lusha's main value is in its database. Here's a breakdown of what it offers:

• Business contact database: Emails and phone numbers for decision-makers.
• Direct dials: Access to verified mobile numbers for more effective cold calling.
• LinkedIn Chrome Extension: Easily pull contact info while browsing LinkedIn profiles.
• Basic outreach sequences: You can build email sequences and send them from within the platform.
• AI sequence generation: Write email copy using AI based on your target audience.
• CRM integrations: Sync leads to your CRM system.

Lusha has recently tried to branch into engagement, but it’s clearly still a data-first platform.

When should you use Lusha?

Lusha works best if your team’s main goal is accessing reliable B2B contact data.

If you already have an outreach platform you like, and just need to enrich contacts or find direct dials, Lusha can help.

It’s also a decent choice if:

• You’re in recruitment and just need quick contact info
• You’re a sales team that prefers to handle outreach through another platform
• You don’t need multi-channel engagement

But if you’re looking for an all-in-one platform that handles prospecting and outreach well, Lusha probably isn’t it.

Where does Lusha fall short?

There are a few areas where Lusha could be better:

1. Pricing is steep

Lusha is expensive. You’ll be paying close to $1 per phone number, and many users find that the cost adds up quickly. There’s no unlimited option for most plans, and if you want access to full contact data, you’ll need to upgrade.

2. Outreach features are limited

The email sequence builder is basic. AI-generated copy lacks polish, subject lines aren’t optimized, and there's no multi-channel outreach. It’s email-only, which is a big limitation if your team is doing modern outbound.

3. Lack of automation

There’s little automation around outreach. You’ll need to do a lot of manual work if you’re trying to build and run campaigns.

How much does Lusha cost?

Lusha costs just under $0.10 per email and $1 to $0.7 per phone number found with plans ranging from $39/mo to $99/mo. 

This is generally far more expensive than other tools on the market and many see it as Lusha’s biggest drawback. And yes, if you want phone numbers, it gets pricey fast.

Lusha doesn’t currently offer unlimited data plans, which can be frustrating for high-volume teams.

Wrapping Up

Lusha is a solid choice for teams that want fast access to B2B contact data. It’s user-friendly, integrates with LinkedIn, and gets the job done when it comes to emails and direct dials.

But it’s far from perfect. Outreach features are basic with no multi-channel outreach and pricing is high, making it a better tool for one-off contact searches rather than scaled go to market outreach. 

If all you need is a data tool and the price is not an issue, then Lusha is going to be a perfect option for you. But if you're looking for something more powerful and affordable, especially with multi-channel engagement, then the best Lusha alternative is LeadLoft or RocketReach.

Regardless, I always recommend setting up and testing out the tool to see which one is best for your team. Hopefully that's helpful and if you need help setting up the multi-channel outreach, please feel free to book a time with my team here.