Top 7 Best CRMs for Financial Advisors in 2023: Boost Your Client Base

When it comes to managing a financial advisory firm, the CRM you select is extremely important. Whether we're discussing the quality of service you provide or your ability to acquire new clients, your CRM will have a direct impact on these results.

So, if you're running a financial advisory firm or simply acting as a registered investment advisor (RIA), keep reading. We'll outline the financial advisory CRMs that we believe are the best on the market.

Let's dive in!

#1) WealthBox

When it comes to CRMs for financial advising, there aren't many specifically designed for financial advisors. WealthBox is different in this regard because it markets itself as being specifically tailored for financial advising.

However, apart from one reporting feature that helps you manage assets, there isn't much that distinguishes WealthBox from other CRMs. So, if this feature isn't essential for you, it's probably better to choose another CRM. Now, if you believe the reporting feature within WealthBox is something you would utilize, WealthBox might be exactly what you're looking for.

Website: wealthbox.com
Pricing: $69 - $89 /month

Pros:

• Simple interface
• Detailed contact records
• Can grow with your company
• 256-bit encryption over SSL
• Asset Reporting

Cons:

• Can’t call a number for support
• Limited outreach capabilities

#2) LeadLoft

Unlike others on this list, LeadLoft was not specifically designed for financial advising. However, it was created for acquiring clients at scale. This means if you need more financial advising clients, LeadLoft might be the perfect tool for you. It accomplishes this through sales automation, automated lead tracking, and a simplified workflow that makes it easy to learn and execute.

Just be aware that LeadLoft does not have the most advanced reporting features for assets. In most cases, your team or other financial advisors will use entirely different software to track their clients' assets - making LeadLoft a great tool to scale your financial advising business.

Website: leadloft.com
Pricing: $5 - $99 /month

Pros:

• Powerful automations
• Easy to use
• Free onboarding 
• Money-back guarantee

Cons:

• Not Tailored to Advisors
• Limited reporting

#3) Advisor Engine

Advisor Engine touts itself as the ultimate wealth management platform, and in some ways, it is. It offers advanced portfolio reporting features, making it a great option if you're looking for a tool to use as both your CRM and client management software. The only limitations we can really find with Advisor Engine are the sales engagement features; there just aren't many features designed to acquire clients at scale. So, if you already have ample website traffic or customer inflow, Advisor Engine might be a great solution for you and your team.

Website: advisorengine.com
Pricing: Demo required

Pros:

• Modern user interface
• Tailored to advisors
• Mobile app

Cons:

• No Outreach Automation
• Not Designed for Sales
• No public pricing

#4) Envestnet Tamarac

Envestnet is easily the most comprehensive financial advising tool for financial advisors on this list. With client relationship management, reporting, asset trading, and other features all within one ecosystem, Envestnet has almost everything you need.

It is important to note that Envestnet is designed to manage relationships and not to acquire new ones. So, if you're looking for a CRM that's designed to help acquire new clients, Envestnet probably isn't the tool you're looking for. However, if you're simply looking to manage the current clients you have along with their assets, Envestnet can be a great option. Just be aware that the price tag that comes with it is likely to be high.

Website: tamaracinc.com
Pricing: Quote required

‍Pros:

• Salesforce integration
• Automate asset management workflows
• Built on Microsoft Office 365 platform

Cons:

• No public pricing
• Outdated interface

#5) Salesforce

Salesforce has historically been extremely difficult to use due to the vast amount of customization it offers. However, when it comes to financial advising, this can actually be a huge benefit because of the complexities associated with asset reporting and more. 

If you have a sales operations team or an extremely talented Salesforce manager, Salesforce can be a great option because you can essentially build any CRM you want. Just keep in mind that if you don't have an extremely tech-savvy team or a team with extensive Salesforce experience, it's probably best to stay away from Salesforce's financial advising tools.

Website: salesforce.com/products/financial-services-cloud/overview/
Pricing: $225 - $450 /month (billed annually)

Pros:

• Low or no-code automations
• Large ecosystem
• Highly customizable 

Cons:

• Complex
• Requires a team to manage and setup
• Difficult to learn

#6) Orion Advisor Tech

Orion offers a variety of software solutions for wealth management, asset management, and, of course, financial advisors. The Orion software suite includes features such as planning, compliance, and tax calculations. While it may not be as advanced in contact tracking compared to other tools on this list, its uniqueness lies in catering directly to financial advisors.

Website: orionadvisortech.com
Pricing: $12,000 /year

Pros:

• Plan includes 15 users
• Unlimited leads and contacts
• Detailed reports
• Backup and disaster recovery

Cons:

• Outdated interface
• Pricey for companies with lots of databases

#7) Nexj

If you work in a corporate or more enterprise environment, NextJ might be the right solution for you. It's not the easiest to use or the easiest to learn on the list, but it is extremely comprehensive. For this reason, lots of enterprise organizations such as UBS and Wells Fargo use it. However, simply because large corporations use software doesn't necessarily mean it's great. Large organizations often lean into advanced reporting and other features that support management over users.

With that said, if you are a larger organization and you're looking for more reporting features, NextJ might be a great option for you. On the other hand, if you're a smaller firm with fewer than 500 employees, it's probably not the best solution for your team. In this case, it may be better to look for a solution that's extremely easy to use and may even help you acquire clients and grow your firm.

Website: nexj.com
Pricing: Demo required

Pros:

• Intuitive interface
• Comprehensive customer view
• News and research recommendations

Cons:

• No public pricing
• Lead management can get messy

Wrapping Up 

At the end of the day, when it comes to financial advising, just make sure you pick the CRM that's right for you. If you're looking for software that's great at managing your current clientele, consider Advisor Engine. On the other hand, if you're in need of more clients or looking to expand your firm, consider subscribing to LeadLoft. Regardless, all the tools in this list are extremely powerful, so just make sure to do your research and pick the one that's best for you.

If you need help scaling your financial advisory firm, feel free to reach out to our team. We're always more than happy to review your current sales process and share how you can improve.