LinkedIn Outreach Benchmarks (What to Aim For in 2026)
If you're trying to figure out whether your LinkedIn outreach stats are on track, you’re definitely not alone.
Most teams send messages without any real benchmarks, which makes it tough to know whether you're performing well or missing something important.
To make things clearer and easier to measure, here are the core metrics you should aim for in 2026, along with our own internal metrics.
And as always, we’ve included some tips on how to improve your numbers.
Let’s dive in!
What's a good connection rate on LinkedIn?
A good LinkedIn connection rate in 2026 ranges from 30% to 45%.
This tells you two things: your targeting is dialed in and your profile is appealing enough for people to accept your request.
Here are the quick benchmarks:
- Good LinkedIn Connection Rate: 30% to 45%
- Our team's connection rate: 44.0%
If you want to push this number higher, start by keeping your outreach short and intentional.
Short requests feel more authentic, and people are far more likely to accept when it doesn't feel like a pitch.
It also helps to have a clean profile that clearly states what you do and who you help.
And of course, using an AI prospector, like the one offered by LeadLoft, can help you maintain consistency in sourcing and targeting.
Quick tips:
- Don’t use LinkedIn connection notes.
- Make your profile simple and clear about your value.
- Target more specific audiences instead of broad segments.
- If you have to use a connection note, keep it to 1 or 2 short sentences.
What's a good reply rate on LinkedIn?
A good LinkedIn reply rate ranges from 30% and 50%, and a strong interest rate usually lands between 25% and 35%. These two numbers work together to show not only that people are responding to you, but that the replies you’re getting are positive and moving the conversation forward.
LinkedIn Reply Rate Benchmarks:
- Good LinkedIn Reply Rates: 30% to 50%
- Our Team's Reply Rate: 53.8%
- Good LinkedIn Interest Rate: 25% to 35%
- Our team's Interest Rate: 45.9%
Improving both metrics comes down to writing short, friendly outreach and ending with a value-based call-to-action that gives something useful in exchange for a reply.
When your message is conversational, simple, and offers value instead of asking for something, people are far more likely to respond and express genuine interest because the CTA feels valuable rather than needy.
Quick tips to improve LinkedIn reply rates:
- Write in a conversational tone.
- Avoid industry jargon.
- Keep your messages short.
- Make your call to action easy to reply to.
- End with a helpful value offer.
Examples of CTAs that increase reply rates on LinkedIn:
- “Happy to share our internal sales workflow. Worth a quick chat?”
- “Can I share how we automated client sourcing?”
- “I can share our own outreach playbook over a call if you’d like. Open to a 10 min chat?”
These value-driven CTAs give people a reason to say “yes” to, and that simple shift is what pushes your metrics toward the top end of the benchmarks. Without the value offer, they’ll be far less likely to reply.
If you want to learn more, we wrote an entire article sharing exactly how we achieved such a high LinkedIn reply rate.
Linkedin Benchmarks to Aim for In 2026:
Use these numbers as your reference points:
- Connection Rate: 30% to 45%
- Reply Rate: 30% to 50%
- Interest Rate: 20% to 40%
If you land near the higher end of these ranges, you’re performing at a top-tier level on LinkedIn.
Wrapping Up
The LinkedIn outreach trends coming up for 2026 are all about simplicity, clarity, and value.
And if you follow these tips and really hone in on offering value in your call-to-actions and your messaging, you'll see huge improvements in your reply rates across the board.
If you need help building out a LinkedIn outreach process, feel free to book a time with our team. We're always more than happy to work with you and get you set up.
