Gmass used to be one of best in the game, but modern outreach solutions have left Gmass in the dust.
For anyone who works with G-Suite, Gmass is an absolute game-changer. It allows Gmail users to schedule emails, send out bulk personalized emails, A/B test, and more, and it starts at only $13/month. Its most obvious limitation is the lack of Outlook support, but that doesn't concern G-Suite users. 5 years ago, Gmass was one of the best cold emailing tools for small businesses, but little-to-no innovation since then has left them far behind the pack. For example, it can't really be used for outbound sales because it lacks any of the prospecting tools included in modern all-in-one sales solutions. LeadLoft is one of those solutions. The all-in-one sales platform has powerful prospecting tools, a native CRM, and sales engagement software that can double your sales team's productivity in a matter of days. While Gmass is a good tool to start experimenting with bulk email campaigns, LeadLoft is for professionals that want to take their cold email game to the next level, and it supports Outlook.
Use Gmail to send mail merge campaigns with automatic follow-up emails. Connect to Google Sheets. Personalize. Schedule. Track opens and clicks. Create email lists based on search results. Send emails as replies to the last thread with each person. Set automatic follow-up emails to be sent sequentially until you get a reply.