With Fundable, your website is simply listed on their website and investments are generated by investor exploration. No proactive engagement takes place. This is great for startups looking to raise additional investment but won't satisfy companies who are serious about raising capital. LeadLoft will put you directly in touch with professional investors where where initial negotiations can take place.
Fundable is a fee-based crowdfunding platform that offers both rewards-based and equity-based campaigns for small businesses. Various consulting services are also offered to help companies establish successful fundraising strategies.