Apollo.io is great for lead gen but what about tracking?
Apollo.io has grown a ton over the years and now has one of the most extensive B2B databases on the market, offered at an extremely affordable price. If you already have a CRM and are looking for an outreach automation solution, then Apollo.io is going to be an amazing option for your team. Just be aware that it is a bit advanced and can take some time to get used to. It's also worth noting that Apollo.io does not operate as a CRM. So if you don't already have a CRM set up, you will need to purchase one and integrate it into Apollo.io. On the other hand, if you're looking for a solution that can help you find leads, engage them, and track them like in a CRM, it's probably best to go with a full funnel solution like Attio CRM or LeadLoft. The upside of this is that there are no integrations and everything happens all from one dashboard. However, if you already have a CRM set up and you simply need a sales engagement tool and data, Apollo.io is going to be an awesome addition to your team's sales stack.
Apollo.io creates and builds software, specifically a platform for lead generation and communication between sales teams.