Apollo.io is for lead get. You can get more for less.
Apollo.io has a large database of contacts and the ability to prospect on LinkedIn. What it lacks is your team's ability to hone in on the most valuable accounts. This means following up and tracking companies is not possible. If you're reaching out to valuable companies, you'll want to make sure that your team doesn't skip over a company simply because one contact didn't respond. With LeadLoft, your team can focus on accounts and prospects on an account basis all within one easy-to-use platform.
Apollo.io creates and builds software, specifically a platform for lead generation and communication between sales teams.