
Apollo is an amazing software for lead generation, it offers great features and is well designed. The only downside is that Apollo is designed to engage contacts instead of accounts and this can be great if you're recruiting. But for sales teams focused on high-value account-based outreach, you'll want to work on the account level. Below we'll be diving deeper into the value of account-based prospecting and will discuss why LeadLoft is the perfect solution to help your sales team drive more value.