First rule of introductions: double opt in
Second rule of introductions: Make it easy by providing a Clean Email, exactly as outline by DK below:
Per DK: I love to connect people when it's a mutually beneficial intro, but I always request that the asker send me a "Clean Email" so that I can clear the intro with the prospective connection.
What is a Clean Email
1. Forwardable subject (i.e. not "Great to hang, DK!")
2. Focused, customized blurb explaining the purpose of this potential intro -- no mention of other topics/ideas we may have discussed
3. No strange formatting
4. Has a single email signature from the asker
Assume I am using a Gmail mobile client. Hint: Assume Cut/Copy/Paste don't work at all. Maybe I'll choose to be a
super human someday, but at the moment I'm electing regular humanity, thanks!
The actions I will take are the following:
1. Tap "Forward"
2. Type the prospective connection's email address in the "to"
3. Write a 1-line blurb endorsing the connection
4. Tap "Send"
Two hours later, Jason retweeted Jeremy with the reply:
The entitlement of the VC class is hilarious.... can you imagine being so precious that you have a rule set about introductions to *customers*. Here's an idea: be grateful you're getting emailed, that you're lucky to be a VC & that the founders on the other side need your help. I just email VCs my best companies & cc the founder I want to introduce.... if I think it's a fit. I don't do double opt-ins, as I consider the VC lucky to get to meet an awesome founder. If I'm the point guard as an angel... if I pass you the ball, dunk it! Founders, email me any time so I can continue to outrun these precious VCs and their rules: firstname.lastname@example.org. I don't care how you format the email, you don't need an introduction.... just email me the real real.
The vast majority of entrepreneurs will never meet Jeremy's stringent standards for an introduction and pitch, regardless of the merit of their company. Thankfully, the market is quickly trending away from his outdated viewpoint and towards Jason's, powered by the 2012 JOBS Act and additional steps being taken by the SEC aimed at reducing impediments to market access for non accredited investors. In the new decade, businesses will increasingly receive funding based solely on merit, not because of their founder's past privilege or professional network.
In the New Year, entrepreneurs must recognize investors like Jason are everywhere and winning their business means engaging with them 1:1, not relying on newsletters, social media ads or illusory referrals. LeadLoft enables you to start personally pitching qualified investors immediately upon engagement. To learn more and get started, schedule a call with us here.